About Us

About us

We don’t sell products.
We develop markets.
We deliver therapies.
OMAR EL KHATIB Founder/ CEO
Founder's Message

Since founding Advamed, Omar El Khatib has brought a different mindset to the medical distribution space—one shaped by global experience and a refusal to accept the status quo.

As a serial entrepreneur with roots in multinational leadership, he saw a clear gap: too many companies were simply moving boxes instead of building lasting value. The region didn’t need another distributor—it needed a strategic partner capable of driving clinical adoption, launching innovative therapies, and creating real market demand.

That’s why Advamed was built differently
our commitment

Transforming Healthcare with Innovation and Impact

At Advamed Group, we bring advanced medical solutions to the UAE and Oman, partnering with global leaders like Boston Scientific, Abbott, and Edwards Lifesciences. Since 2010, we’ve provided access to the latest breakthroughs in cardiology, surgery, and critical care

As catalysts for change, we focus on innovation, technology, and sustainability to improve patient outcomes. With strong partnerships and a dedicated team, we’re shaping the future of healthcare in the region.

Transforming Healthcare with Innovation and Impact

At Advamed Group, we bring advanced medical solutions to the UAE and Oman, partnering with global leaders like Boston Scientific, Abbott, and Edwards Lifesciences. Since 2010, we’ve provided access to the latest breakthroughs in cardiology, surgery, and critical care

As catalysts for change, we focus on innovation, technology, and sustainability to improve patient outcomes. With strong partnerships and a dedicated team, we’re shaping the future of healthcare in the region.

What Drives Us Forward

Through innovation, integrity, and a deep commitment to our values, we aim to improve the lives of patients and healthcare providers alike. Everything we do is focused on delivering solutions that create value, foster collaboration, and drive positive change.



Our mission and vision guide us every day in the pursuit of these goals, ensuring that we not only meet the challenges of today but also shape the future of healthcare for tomorrow.

Our Mission

Our Vision

Empower Healthcare Providers

By delivering innovative solutions that streamline workflows and enhance clinical decision-making.

Build Strong Partnerships

By creating lasting relationships with healthcare organizations through trust and shared success.

Value Our People

By investing in our team's growth to ensure excellence in healthcare innovation.

Leading the Market

By establishing ourselves as the dominant force in our industry through innovation, customer- centric solutions, and exceptional service quality. We aim to set industry standards that others aspire to follow.

Seizing Opportunities

By proactively identifying and capitalizing on emerging market trends and customer needs. We aim to stay agile and responsive to transform challenges into growth opportunities across all regions.

Being the Partner of Choice

By consistently delivering value, building lasting relationships, and exceeding expectations in every interaction.

Our Core Values

At Advamed Group, our core values drive exceptional service and innovation in healthcare
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People Empowerment

Investing in employee growth and development.

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Teamwork

Collaborating across regions, roles, and departments.

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Innovation

Embracing new technologies and ideas.

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Excellence

Delivering high-quality products and services.

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Integrity

Operating with transparency and ethics.

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Customer First

Prioritizing healthcare providers and patients.