About us
We develop markets.
We deliver therapies.
Since founding Advamed, Omar El Khatib has brought a different mindset to the medical distribution space—one shaped by global experience and a refusal to accept the status quo.
As a serial entrepreneur with roots in multinational leadership, he saw a clear gap: too many companies were simply moving boxes instead of building lasting value. The region didn’t need another distributor—it needed a strategic partner capable of driving clinical adoption, launching innovative therapies, and creating real market demand.
That’s why Advamed was built differentlyTransforming Healthcare with Innovation and Impact
At Advamed Group, we bring advanced medical solutions to the UAE and Oman, partnering with global leaders like Boston Scientific, Abbott, and Edwards Lifesciences. Since 2010, we’ve provided access to the latest breakthroughs in cardiology, surgery, and critical care
As catalysts for change, we focus on innovation, technology, and sustainability to improve patient outcomes. With strong partnerships and a dedicated team, we’re shaping the future of healthcare in the region.
Transforming Healthcare with Innovation and Impact
At Advamed Group, we bring advanced medical solutions to the UAE and Oman, partnering with global leaders like Boston Scientific, Abbott, and Edwards Lifesciences. Since 2010, we’ve provided access to the latest breakthroughs in cardiology, surgery, and critical care
As catalysts for change, we focus on innovation, technology, and sustainability to improve patient outcomes. With strong partnerships and a dedicated team, we’re shaping the future of healthcare in the region.
What Drives Us Forward
Through innovation, integrity, and a deep commitment to our values, we aim to improve the lives of patients and healthcare providers alike. Everything we do is focused on delivering solutions that create value, foster collaboration, and drive positive change.


Our mission and vision guide us every day in the pursuit of these goals, ensuring that we not only meet the challenges of today but also shape the future of healthcare for tomorrow.
Our Mission
Our Vision
Empower Healthcare Providers
By delivering innovative solutions that streamline workflows and enhance clinical decision-making.
Build Strong Partnerships
By creating lasting relationships with healthcare organizations through trust and shared success.
Value Our People
By investing in our team's growth to ensure excellence in healthcare innovation.
Leading the Market
By establishing ourselves as the dominant force in our industry through innovation, customer- centric solutions, and exceptional service quality. We aim to set industry standards that others aspire to follow.
Seizing Opportunities
By proactively identifying and capitalizing on emerging market trends and customer needs. We aim to stay agile and responsive to transform challenges into growth opportunities across all regions.
Being the Partner of Choice
By consistently delivering value, building lasting relationships, and exceeding expectations in every interaction.
Our Core Values

Investing in employee growth and development.

Collaborating across regions, roles, and departments.

Embracing new technologies and ideas.

Delivering high-quality products and services.

Operating with transparency and ethics.

Prioritizing healthcare providers and patients.