About Us Oman

OUR DNA

We don’t sell products.
We develop markets.
We deliver therapies.

Founder's Message

That’s why Advamed was built differently

Since founding Advamed, Omar El Khatib has brought a different mindset to the medical distribution space—one shaped by global experience and a refusal to accept the status quo.

As a serial entrepreneur with roots in multinational leadership, he saw a clear gap: too many companies were simply moving boxes instead of building lasting value. The region didn’t need another distributor—it needed a strategic partner capable of driving clinical adoption, launching innovative therapies, and creating real market demand.

OMAR EL KHATIB

Founder/ CEO

Transforming Healthcare

At Advamed Group, we bring advanced medical solutions to the UAE and Oman, partnering with global leaders like Boston Scientific, Abbott, and Edwards Lifesciences. Since 2010, we’ve provided access to the latest breakthroughs in cardiology, surgery, and critical care

As catalysts for change, we focus on innovation, technology, and sustainability to improve patient outcomes. With strong partnerships and a dedicated team, we’re shaping the future of healthcare in the region.

Our Mission

Our Vision

Leading the Market

Driving industry leadership through innovation, customer-centric solutions, and exceptional service.

Seizing Opportunities

Staying agile to capture emerging trends and turn challenges into growth.

Being the Partner of Choice

Delivering consistent value and building lasting, trusted relationships.